When did geek become chic?

Is it just me, or has being a geek become stylish? Don't get me wrong, I'm all for the greater of acceptance of geekdom. But what's the price we have to pay to gain said acceptance? Do we really want to accept the likes of Paris Hilton or other faux-celebrities into our midst? If this is the case, I say screw off. I'd rather be on the fringes of social acceptance than be associated with any person(s) who think that just by telling a reporter that their a geek, dork, nerd, etc... that they'll immediately gain credibility with a large, untapped, possible fan base.

Let's break it down and look at this by the numbers;
1) The term "dork" passed into the celebrity vocabulary.
2) The show "Beauty and the Geek" aired. (Apparently being a Geek is the equivalent of being a Beast and can be cured by a hot chick. WTF?)
3) The heads of major technology and internet companies have become the face of Geekdom, whether we want them too or not.
4) The boom of the video game industry, specifically the mega franchises (you know which ones I'm talking about), have opened another front for Hollywood to make being Geek chic.
a) These video game launch parties are now attracting huge Hollywood "names" and
"celebrities." It's become just another venue for these self-important vanity hounds
to get their picture taken and be interviewed by online news outlets.
...

I could go on, but I think you get the idea where this is going.